Under the terms of the agreement, Blom and Tele Atlas will work together on the development and delivery of 3D city maps and other features using Blom’s imagery and 3D map components. Tele Atlas will add Blom data to its existing 3D database to rapidly expand its offering and will be able to license Blom imagery products to its customers to further enhance their users’ visual experience. In addition, Tele Atlas will gain access to Blom’s imagery databases to update its existing maps.
This agreement is a very significant step for Blom which was struggling to sell its data directly to the navigation and local search market. With this partnership the Norwegian company is better positioned to access these players which are going first to their map data provider to source this type of content. “Blom expects contract value of minimum NOK 350 million [$52 million]” wrote the company in a financial presentation today.
Tele Atlas will also strongly benefit from this partnership that will enrich its 3D cities portfolio with virtually hundred of European cities. “Blom’s vast library of 3D imagery […] will allow us to deliver fully three-dimensional products in more than 250 cities worldwide in 2009”, said Tele Atlas CEO Bill Henry.
Watch here our video interview with Peter Sauleda, managing director at Blom NLS (Navigation, LBS and Spatial solutions) last month at the Canalys Navigation Forum in Budapest.