“The In-Location Alliance was launched today by 22 companies across industries to drive innovation and market adoption of high accuracy indoor positioning and related services,“ announced Nokia in a press release today.
The alliance includes phone makers such as Nokia, Samsung and Sony, chipset manufacturers such as Qualcomm, Broadcom, CSR, Dialog semiconductor, Nordic Semiconductor, indoor location pure players such as Insiteo and Visioglobe, and other companies linked to this market. Neither Google nor Apple are part of this alliance at this stage.
The press release indicates that “The Alliance will focus on creating solutions offering high accuracy, low power consumption, mobility, implementability and usability. It will create an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.“
It is also said that “The other important task for the Alliance is to ensure a multivendor environment by promoting open interfaces and a standard-based approach.“
This is an interesting point because so far the market is crowded by a large amount of proprietary technologies.
The alliance includes phone makers such as Nokia, Samsung and Sony, chipset manufacturers such as Qualcomm, Broadcom, CSR, Dialog semiconductor, Nordic Semiconductor, indoor location pure players such as Insiteo and Visioglobe, and other companies linked to this market. Neither Google nor Apple are part of this alliance at this stage.
The press release indicates that “The Alliance will focus on creating solutions offering high accuracy, low power consumption, mobility, implementability and usability. It will create an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.“
It is also said that “The other important task for the Alliance is to ensure a multivendor environment by promoting open interfaces and a standard-based approach.“
This is an interesting point because so far the market is crowded by a large amount of proprietary technologies.
Not only a technology issue
However, the development of indoor location does not seem to be particularly blocked by technology or standard issues (with the exception of Apple iOS “blackbox“ geo-location API), but rather by possible competitive issues between global players (Nokia, Google, Amazon, etc...) and venue owners themselves.
Indeed, by definition indoor means a venue owner which strategy might not be to release its map data (even commercially) for business or security reason (even if his venue is widely open to the public).
This is particularly the case for shopping malls, store chains, etc. who are afraid of seeing companies such as Google or Amazon advertise competitive products in leveraging their indoor location data.
However, the development of indoor location does not seem to be particularly blocked by technology or standard issues (with the exception of Apple iOS “blackbox“ geo-location API), but rather by possible competitive issues between global players (Nokia, Google, Amazon, etc...) and venue owners themselves.
Indeed, by definition indoor means a venue owner which strategy might not be to release its map data (even commercially) for business or security reason (even if his venue is widely open to the public).
This is particularly the case for shopping malls, store chains, etc. who are afraid of seeing companies such as Google or Amazon advertise competitive products in leveraging their indoor location data.
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