"We are rapidly evolving our core text messaging offering to answer the carriers' demands for new location-based services that provide additional means to generate revenue," said Timothy Lorello, Chief Marketing Officer of TCS.
“On average, most wireless subscribers do not use the entire character payload when sending an SMS message”, explains TCS. With its new SMS center, TCS offers wireless carriers the ability to use the leftover payload for simple SMS banner advertisements, similar to the banners found on Internet e-mail accounts. Any wireless carrier can now establish co-marketing agreements with organizations seeking direct marketing channels via mobile devices to consumers. This solution provides an important entry point for mobile advertising while allowing the wireless carrier to provide opt-in geographically targeted and advertising-subsidized text messaging to their subscribers.