Steve Banfield Leaves INRIX, to Head U.S. BMW Car Sharing Service



Steve Banfield, formerly INRIX Chief Marketing Officer, has joined as CEO ReachNow, the free-floating car -sharing service from BMW Group in North America.

Beyond Banfield, the appointed executive team based in Seattle is made of Sandra Phillips, Chief Customer Officer (CCO) and Jean-Francois (Jeff) Ganot who serves as Chief Financial Officer (CFO).

ReachNow launched a month ago in Seattle and the service has gained 13,000 members in this short timeframe. The fleet is made of 370 BMW 3 Series, BMW i3 and MINI vehicles.

Steve Banfield Leaves INRIX, to Head U.S. BMW Car Sharing Service
“The rapid adoption of ReachNow in Seattle is proof-positive of the demand for a premium car sharing alternative that provides an experience as convenient as owning a car,” commented Marcus Krieg, Head of CarSharing Business Unit, BMW Group.

“We are extremely pleased that the City and people of Seattle have been so welcoming of ReachNow and are confident that we will continue to thrive – both here and across North America – under the direction of our new leadership team.”

Tuesday, May 10th 2016


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