Sprint said that during the past four months, Sprint Family Locator users made an average of more than 3 million location requests through the service, including more than 3.5 million in September alone. However, it is likely that at $10 per month the number of customers was stalling. Interesting data revealed last year by Nielsen Mobile about LBS revenuein the United States demonstrated that the number of child locator’s subscribers was very limited.
At $5 it becomes a more compelling, mass market service, especially given the fact that it already requires a phone subscription. In addition, dedicated devices, such as the Zoombak locator, have come closer in terms of pricing ($145 per year).