"With smartphone proliferation, GPS enablement and cloud computing, tracking fitness is now at everyone's fingertips and is as easy as pressing "start" and "stop." "MapMyFITNESS saw this trend a few years ago and has built the leading brand and applications to address this opportunity across the most popular fitness verticals," said Mike Dodd, Partner at Austin Ventures and MapMyFITNESS board member. "Their fitness data output is intuitive enough for anyone to understand and the social sharing of your fitness data is addictive and motivating."
"We've been working to establish MapMyFITNESS as the premier fitness tracking and social network for active individuals and also provide those individuals with pioneering online and mobile fitness applications that can help them achieve their health and fitness goals," added MapMyFITNESS's CEO Robin Thurston.
Founded in 2007, MapMyFITNESS offers a suite of websites and associated mobile applications including MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com, MapMyFITNESS.com, MapMyMOUNTAIN.com, and MapMyTRI.com. In total these properties gather over 2 million members and store 15 million workouts. Fitness enthusiasts from around the world currently upload their data via these mobile apps and websites at a rate of between 30,000 to 60,000 times each day.
MapMyFITNESS is making money from online and in-app advertising.