SocialVibe Uses Placecast Geofencing Tech: Online Engagement to In-Store Purchase

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U.S. engagement advertising specialist SocialVibe has partnered with Placecast to offer geotargeted push advertising capabilities to its customers.

The partnership allows SocialVibe to deliver virtual currency via SMS to users who have completed one of SocialVibe’s brand engagements and are now located near store locations.

How does it work?
The customer journey from online engagement to physical location follows three key steps, including a Triple Opt-In Program that starts with the initial SocialVibe online engagement and is finalized when users complete their enrollment via SMS from their mobile device:
Step 1: Customer Opts In -- While surfing online, customers opt-in to alerts from a particular brand in exchange for the chance to earn virtual currency related to whatever activity they are participating in, for example a social game.
Step 2: Geofence is Triggered -- When users are nearby a retail location for the brand program they opted-in to, the geofence is triggered, prompting an SMS alert to the user.
Step 3: A Dynamic Message is Sent -- The SMS message may include a brand offer, reminder or confirmation of earned virtual currency.

Delivered on a cost-per-engagement (CPE) or cost-per-view (CPV) pricing model, SocialVibe brand engagement system is made of a large 750x500 ad unit display at premium online or mobile web properties. SocialVibe reaches more than 100 million U.S. consumers per month.

“Our partnership with SocialVibe and their industry-leading engagement platform provides a unique application of our geo-triggered mobile marketing platform. This is the first time that we’ve gotten to explore the convergence of online gaming, mobile marketing, geofencing, and retail stores. This promises to give brands and marketers a powerful new tool to increase brand engagement online, while increasing store traffic offline at the same time,” said Alistair Goodman, CEO of Placecast.

To take advantage of the holiday shopping season, SocialVibe and Placecast have already launched a campaign with Best Buy that will run through December 2012.

Wednesday, December 19th 2012

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