Smartphone Reaches 55% Mobile Users Penetration in EU5



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The latest MobiLens research from Comscore indicates that during the three month average period ending October 2012 smartphone average penetration in EU5 was 54.6 percent, up 13% year-on-year.

The EU5 (UK, Germany, France, Italy, Spain) smartphone audience has increased 35 percent in the past year, from 97.7 million in October 2011 to 131.5 million in October 2012. It makes 30.9 million smartphone owners in the United Kingdom, 29.5 million in Germany, 24.6 million in Italy, 24.4 million in France and 22.1 million in Spain.

The adoption of Android Smartphones spearheaded by Samsung has been by far the largest movement during these twelve months. At the same time the share of Apple/iOS has either stagnated or decreased, depending on the market.

The study found that Spain has the highest smartphone penetration in Europe, with 63.2 percent of mobile phone users and also experienced the strongest growth with a 14.8 percentage point increase versus the prior year. Spain is also a country where Symbian continues to have a significant market share, two times bigger than Appleā€™s iOS.

Italy is also a country where Symbian, while declining at a high speed still represents a market share (33.9%) two times bigger than Apple (17.3%). The Symbian decline is almost completely matched by the Android growth.

United Kingdom, France and Germany are somewhat similar with Android market share around 45-50 percent and Apple iOS between 20-28%. The only major difference is the historically small penetration of RIM in Germany where Nokia was stronger.

See below detailed data per country:

United Kingdom
Smartphone Reaches 55% Mobile Users Penetration in EU5

Smartphone Reaches 55% Mobile Users Penetration in EU5

France
Smartphone Reaches 55% Mobile Users Penetration in EU5

Smartphone Reaches 55% Mobile Users Penetration in EU5

Germany
Smartphone Reaches 55% Mobile Users Penetration in EU5

Smartphone Reaches 55% Mobile Users Penetration in EU5

Italy
Smartphone Reaches 55% Mobile Users Penetration in EU5


Smartphone Reaches 55% Mobile Users Penetration in EU5

Spain
Smartphone Reaches 55% Mobile Users Penetration in EU5


Thursday, December 20th 2012


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