Smartphone Market Up 42.5% in 1Q 2012



Smartphone Market Up 42.5% in 1Q 2012
A new report from market research firm IDC indicates that the worldwide smartphone market grew 42.5% year over year in the first quarter of 2012, vendors having shipped 144.9 million smartphones compared to 101.7 million units in same quarter the previous year.

During the same quarter IDC estimated that the entire mobile phone market posted a small decline of 1.5 percent, from 404.3 million units in the first quarter of 2011 to 398.4 million units. These figures are however differing from its competitor Strategy Analytics that estimated the market grew 3 percent annually to 368 million units.

Boosted by its smartphone sales, Samsung ousted Nokia as the market leader. According to Strategy Analytics, Samsung shipped 93.5 million handsets against 82.7 million for Nokia.

Source: Strategy Analytics
Source: Strategy Analytics
Smartphone vendors highlights
During the quarter Samsung reclaimed the smartphone leadership position and established a new market record for the number of smartphones shipped in a single quarter. Propelling the company forward was continued expansion of its Galaxy portfolio in nearly all directions - new and old smartphones, product and market segmentation, and multiple price points, screen sizes, and processor speeds.

Apple slipped to second place in the worldwide smartphone market, but nonetheless posted strong year-over-year growth to reach 35.1 million units shipped. Apple's gains in the market benefited from iPhone availability at additional mobile operators worldwide, as well as sustained end-user demand among both consumers and enterprise users.

Nokia's Symbian phone shipments declined precipitously last quarter as demand dropped in key emerging markets, such as China. The company's current smartphone woes make a speedy transition to products powered by the Windows Phone operating system, upon which it has bet its smartphone future, critical.

Research In Motion's BlackBerry unit decline continued last quarter, reaching levels not seen since 2009. Like Nokia, RIM is a company in transition. Smartphones running on its new platform, BB 10, will be released later this year. Until then, results like these may be a sign of things to come.

HTC's struggles in the U.S. market once again negatively affected its overall performance. However, its relatively strong performance in Asia/Pacific still allowed the company to maintain its position among the top 5 smartphone vendors. The company is staking future success in large part on its One X and S products.


Tuesday, May 1st 2012


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