Skyhook expands to Europe, signs up LBS startups



Skyhook expands to Europe, signs up LBS startups
Skyhook Wireless, provider of a Wi-Fi and hybrid positioning system, has announced its formal launch in Europe. “Skyhook has already mapped over 16 million Wi-Fi access points in Europe [… and the] Skyhook's fleet of 200 European data collection specialists has driven over 750,000 kilometers to date and continues to expand coverage every day”, said the company in a press release.

Skyhook also announced it has set up a sales and operational office in Europe. Skyhook Wireless Europe Ltd, based out of United Kingdom, was created last year when the company started to map Wi-Fi access points across Europe.

Social mapping
Skyhook also said its Wi-Fi positioning system will be used by three location-aware social search and networking applications: Buddyping, Locle and Rummble.

Buddyping, from UK-based company Ninetyten, (launched in 2005; 180,000 users worldwide) is a friend finder application which enables individuals to interact with friends via cell phone and online social networks such as Facebook, MySpace, Bebo and Twittr.

Locle (Dublin, Ireland), currently in beta trial, is also a social mapping application for mobile phones interacting with web-based social networks. Locle will integrate the SkyHook wireless system into both Windows Mobile and Symbian S60 versions of the Locle mobile client software, for phones that do not have GPS but do have Wi-Fi.

Rummble is a location based social search and discovery tool, enabling users find recommended location-based content. Rummble’s algorithm provides personalized results based upon a trust profile it builds for the user and the content in its social network.

Tuesday, July 15th 2008


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