The winning application, skobbler, is an solution that allows young, urban consumers to share information, personal comments and recommendations on places and activities around a city as well as useful tips on mobile devices. The mobile application combines, for example, local search of dynamic content, such as events or movies, with sponsored advertising links and free turn by turn navigation to the advertised place. skobbler is a spin-off from German PND manufacturer NAVIGON.
The three runners-up also selected by the judging panel include PH Informatica SA, Portugal, Carbon Hero Ltd, UK and Kishonti Informatics Bt, Hungary. PH Informatica demonstrated City Guide, a dynamic LBS content guide that allows access to information in real time related to a user's unique profile. Carbon Hero showed Carbon Diem, the first Carbon computer by the National Science Museum of London which is an application that uses GPS technology to track a person's carbon footprint based on his/her transportation choices). Kishonti Informatics released NaviGenie which provides mapping information presented in a route-planning application using high quality perspective mode 2.5D and 3D views of city and street maps as well as building footprints.