“Yesterday the bottleneck of the market was hardware with the lack of GPS-enabled devices, today and even more tomorrow it will be software” said Kanwar Chadha, founder and vice president of marketing at SiRF, to GPS Business News. This is the reason why SiRF, mainly known for being a GPS semiconductor manufacturer, has developed this software platform. Chadha adds: “Many in the LBS industry have been searching for the ‘killer app’ that will ignite consumer interest in LBS applications, but we have to look at location as a “killer enabler” that would impact all our applications and content,” said Chadha. So far in-car navigation has been the driver of the consumer GPS market but for Chadha navigation is only one of the applications of GPS. SiRF believes location will become pervasive and get integrated into applications people use the most on a mobile device: calendar, agenda, camera, to do list, etc. For Chadha SiRFstudio holds the promise of creating a true “locative experience” for users by making location an intrinsic and useful part of every mobile device, combining with and enhancing the native applications.
SiRFstudio Server has a multi-protocol gateway that receives requests for location data from the SiRFstudio client over any available wireless link and delivers the best available location data back to it. SiRFstudio Server interfaces with most of the major geospatial data platforms worldwide, including AutoDesk, ESRI, Webraska, Navitime, Microsoft, DeCarta, Telmap, Maporama, Tele Atlas and Navteq, among others.
The actual data source is transparent to the application, and can be switched dynamically based on the mobile device’s location to provide the best possible GIS data and true GMS roaming. This enables applications developed in one local region to be deployed worldwide and SiRFstudio-enabled handsets manufactured in one local region to be used worldwide with the consistent location experience.
Additionally for wireless operators the SiRFstudio Server vending machine interface provides a turn-key solution for both on-deck and off-deck content distribution. SiRF also provides within its ecosystem marketing tools and support for developers. “A lot of innovation in the LBS space is coming from small companies or even individual developers, but these organizations don’t have access to wireless operators; we want to promote their contents and innovations”, said Chadha. With SiRFstudio Chadha expects to unlock this problem enabling them to develop faster, port easily their application to a large number of platforms and get visibility from wireless operators and handset manufacturers.
Tomorrow location will be more and more pervasive on mobile devices and with this platform SiRF also expects to be everywhere.