Founded in 1999, Centrality has developed a range of system on a chip (SoC) offerings that power navigation and multimedia portable products. Based on a proprietary dual-core processor architecture, these SoCs have integrated GPS, DSP, graphics and multimedia accelerators, providing performance at lower cost. Centrality delivers platforms with full reference design support in order to reduce time-to-market for its customers.
“World class multifunction SoC platform expertise is a significant differentiator for us, especially as we address the emerging needs of portable navigation, automotive and consumer markets with value-added products,” said Dr. Michael Canning, president and chief executive officer of SiRF.
He added: “Centrality’s team has a proven track record of delivering innovative solutions to market and we believe that the combined entity can provide a very attractive product portfolio to address the price performance and functionality needs of our customers. In addition, the Shanghai Center will enable us to scale our development activities rapidly and significantly strengthen our capabilities to address the fast-growing China market.”
Headquartered in Redwood City, California, Centrality has more than 190 employees and a worldwide presence with its main development center in Shanghai, China and branch offices in Taipei, Seoul and Brussels. On the PND (Personal Navigation Devices) market Centrality’s products can be found in navigation solutions from Medion, Packard Bell, Acer, Avmap, VDO Dayton, Blaupunkt, LG, MyGuide, Harman Kardon and Alpine.