Shopping Center Owner DDR Uses Location-Based Texts to Drive Customer Loyalty

Shopping center landloard DDR Corp. (NYSE: DDR) yesterday announced the launch of ValuText, a location-based, mobile marketing service designed to drive sales at 27 of its open air shopping centers.

Powered by San Francisco-based Placecast, ValuText will send immediate offers from retailers within a designated shopping center via text message to opted-in shoppers once they enter a geo-fence around DDR's locations.

The marketing service is free for all shopping center tenants.

DDR is an owner and manager of 538 shopping centers representing 134 million square feet in 41 states, Puerto Rico and Brazil.

"Retail shopping centers are primed for location-based mobile offers," commented Kathryn Koegel of Primary Impact Research, a mobile marketing and technology research firm located in New York City. "They already have retailer relationships and locations with millions of shoppers making regular purchases. They are well-positioned to optimize existing foot-traffic and connect consumers with relevant and timely deals."