Product scanned are coming from partner brands Kraft Foods, Procter & Gamble, Unilever, and HP. Users can get rewards at 1,100 partner retail locations, including select Target, Best Buy, Macy's, American Eagle Outfitters, Sports Authority, Crate and Barrel, Wet Seal, and Simon Property Group mall properties.
The mobile app works in combination with the shopkick Signal – an inaudible sound emitted from a device located in each participating retailer – that verifies the user is really in-store and not nearby , and then awards kickbucks, shopkick's virtual money.
"We have always wanted to reward potential consumers for engaging with our products at grocery and mass merchandise stores," said Ed Kaczmarek, Director of Innovation at Kraft Foods. "shopkick's scan rewards do just that. We also increase consumer discovery across aisles with multiple Kraft Foods brands they would not have sought out otherwise, further deepening their interaction with our products."