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Sense Networks Helps Quiznos with Location-Based Retargeting Solution



Sense Networks Helps Quiznos with Location-Based Retargeting Solution
Sense Networks today announced the results of a location-based mobile advertising campaign where they used behavioural targeting data for Quiznos, a fast food restaurant chain.

Based on past histories, Sense Networks placed mobile ads on devices of individuals between the ages of 18 to 34, who have been at similar quick-service restaurants such as Subway or Jimmy John’s over the previous 30-days and who were within a 3-mile radius of a Quiznos in the Portland, Oregon market.

As a result, Quiznos saw nearly 3.7 million new impressions and had a 20 percent boost in coupon redemptions within the Portland area compared to similar nationwide campaigns.

“We are continuously amazed at how much value brands such as Quiznos receive from well-targeted mobile advertising. Today’s consumer is constantly on the move and the ability to identify and target users based on the behavior our technology extracts from location data is invaluable,“ said David Petersen, CEO of Sense Networks.


Tuesday, February 5th 2013


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