The partnership with E-zone integrates a store-in-store concept to educate Indian consumers about SatNav products. “The stores will have promoters of SatNav who will help the customer understand the technicalities involved in handling such devices along with the current GPS technology”, said SatNav Technologies.
The company is planning to open many more stores-in-stores in association with a few more retail chains within the next 12 months. SatNav already expects to have 120,000 customers by the end of the year.
Last June, VC firm Sequoia Capital invested - an undisclosed amount - in SatNav Technologies.