Darren Bassel, Director of Retail Marketing, has over 14 years experience in new product branding, sales and marketing. Before joining SPOT, Mr. Bassel was vice president of sales and marketing for Shopatron Inc. Prior to that he was brand marketing director for the Pure Fishing Corporation and spent over ten years at Kimberly Clark in various capacities including associate brand marketing director and business development director. Mr. Bassel holds a MBA in Marketing from the University of Minnesota and BBA in Finance from the University of Wisconsin. He recently served as a board member of the Recreational Boating and Fishing Foundation.