Poll: 15% American Smartphone Users Have Engaged with In-Store Beacons



Poll: 15% American Smartphone Users Have Engaged with In-Store Beacons
A Harris Poll commissioned by Placecast highlights the fact American shoppers are very aware of in-store beacons: over half (52 percent) of the cell phone/smartphone owners surveyed said they have heard of in-store beacons, and 15 percent have engaged with them.

This level of interaction is pretty high given the fact it is estimated by market research firm Gartner that there are less than 1 percent of retail stores equipped with beacons today.

The importance of in-store marketing was underscored by another data point from the Placecast survey; the top activity for Mobile Millennial females (women 18-34 who own a smartphone and plan on doing any holiday shopping this year) when asked what they plan to use their smartphone for while holiday shopping this season is searching for a coupon for a store they are already in, with over half (52 percent) looking to save money by checking their phones.

Conducted in October among over 2,000 U.S. adults, this was the fifth survey in Placecast’s Alert Shopper series. See in the infographic below the other results of the poll:


Wednesday, November 26th 2014


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