Photokina: SiGe, Geotate partner for low cost GPS in cameras



Photokina: SiGe, Geotate partner for low cost GPS in cameras
Geotate, a pioneering auto-geotagging company, and SiGe Semiconductor have announced a technology alliance to create a global positioning system (GPS) solution to bring photo geotagging to low-cost, mass-market digital cameras. The collaboration initially combines Geotate's unique Yuma and Kato
geotagging software with SiGe's award winning front end SE4120 GPS radio chip.

“We believe the digital camera is the next step in ubiquitous consumer use of GPS”, said Alistair Manley, vice president marketing, SiGe Semiconductor. "Together, we intend to competitively drive the cost of ownership to a point which will enable camera makers to adopt this solution and aggressively compete in the portable electronics market."

The combined Geotate/SiGe Semiconductor solution will be available in the Fourth quarter of 2008, priced at approximately $5 for a complete bill of material in volume.

Tuesday, September 23rd 2008


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