Photokina: Eye-Fi expands to Japan and Canada



Photokina: Eye-Fi expands to Japan and Canada
Eye-Fi Inc., makers of a Wi-Fi SD card for digital cameras with geotagging capabilities, yesterday announced plans to expand its distribution internationally to Japan and Canada by the end of the year.

With an Eye-Fi card, users can wirelessly upload photos directly from their digital camera to a computer, or to online photo sharing and printing sites. Launched in June in the United States, the top of the range Eye-Fi Explore (2GB memory, $129) includes unlimited geotagging using the Wi-Fi positioning service of Skyhook Wireless.

Eye –Fi has also announced yesterday that it is adding as an option the geotagging service to other Eye-Fi cards - Eye-Fi Home selling at $79.99 and Eye-Fi Share at $99 - for an annual service fee of $14.99.

To move forward with international expansion plans Eye-Fi has already established Eye-Fi Japan KK, based in Tokyo and hired a managing director, Daisuke Tanaka. “Japan has always been at the center of the photography world – whether its innovations from the industry or enthusiasm from consumers,” said Tanaka. “Eye-Fi’s expansion into Japan is a natural fit, where there is a strong appetite for innovative photography gadgets.”

Headquartered in Mountain View, California, Eye-Fi has secured $11 million in Series B funding last month. Its investors include LMS Capital, TransLink Capital, Opus Capital and Shasta Ventures.

Wednesday, September 24th 2008


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