Pets: a New GPS Tracking Eldorado?

2.8M pets with tracking devices in Europe and North America by 2021



Pets: a New GPS Tracking Eldorado?
The number of pets monitored with GPS trackers in Europe and North America was about 300,000 at the end of 2015. It is expected to grow at a compound annual growth rate (CAGR) of 45 percent to reach 2.8 million by 2021, according to a new research from the M2M/IoT analyst firm Berg Insight.

The potential market for pet locator devices is very large. There are now an estimated 150 million dogs and 160 million cats in Europe and North America. About 32 percent of the households in Europe and 65 percent of the households in North America own at least one pet. “Most people consider their pets to be part of the family and are willing to spend significant amounts of money on pet products and accessories”, said André Malm, Senior Analyst at Berg Insight.

Solutions for pet tracking and monitoring available on the market today range from VHF-based systems mainly intended for hunting dogs, to GPS-based locators aimed at creating peace of mind for owners of domestic dogs and other larger pets. The size and weight of GPS locators equipped with cellular communication modules available today are most suitable for monitoring dogs and cats weighing more than 4 kilograms. Pet locator devices typically have features that allow owners to view real-time location and set geofences to receive alerts when the pet wanders outside of these.

While there might be a few technical barriers such as battery life, size and weight, “the main remaining barrier is low awareness among potential customers. Pet locator devices is a relatively new consumer product category, marketed by about a dozen small companies with limited marketing budgets,” said André Malm.

Wednesday, May 18th 2016


Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases