Two of the company's new investors are indeed well-positioned to help with this international move -Deutsche Telekom's T-Mobile unit and Reliance Technology Ventures of India, a subsidiary of the Indian conglomerate Reliance ADA Group. Other investors in the round are DAG Ventures, Kleiner Perkins Caufield & Byer (KPCB), Trilogy Equity Partners and Bezos Expeditions. This round follows an initial $7.4 million financing in 2006.
Whrrl, the application developed by Pelago, is a mix of recommendation-based local search and friend finder. Pelago expects to create revenue by using the consumer behavior database it has created in the back-end of this social network. Both Pelago co-founder, Jeff Holden, CEO and Darren Vengroff, CTO, have been working at Amazon on consumer behavior topics. (read our previous story here).
Pelago is expected to launch an iPhone application next month when the iPhone App store is running. The company is working closely with Apple - via the iFund recently launched by KPCB to fund new companies developing innovative mobile applications for the iPhone (read here our interview with Matt Murphy on this topic).
T-Mobile Venture Fund, led the round and Stephan Noll, its Managing Director, will take a seat on the Pelago board of directors.