The so-called “Asteroïd“ devices range includes a 3.5-inch hands-free car kit (€249, $299), a 5-inch tablet (€349, $399) and a 6.2-inch 2DIN car autoradio (€549, $599).
This range of products runs on Android version 2.3 but is not a Google-approved version with Android market and Google Apps such as Gmail and Google Maps Navigation.
Instead Parrot as developed - since the first generation of the product - its own “Asteroïd“ app market. The app market will provide turn-by-turn navigation applications such as IGO Primo from NNG and Waze, as well Deezer, Spotify, iCoyote and a few others.
At the connectivity level Parrot has done a great job in integrating Bluetooth and Wi-Fi tethering as well as USB for phones and 3G dongles.
Altogether the systems becomes unfortunately quite expensive if you add the unit, the installation and the acquisition of a few apps, for example a navigation software. The target is definitely a high end customer looking for a semi-integrated solution.
However, it seems Parrot could probably offer more value to the driver in letting them replicate the apps from their smartphone to a larger screen - using technolgies like Pioneer, Mirrorlink, Ford AppLink, etc. - rather than developing its own app store that makes the solution costly both for the company and the end user.
To learn a bit more listen below to our podcast interview with Parrot’s CEO Henri Seydoux: