“Paradigm shift in the entire navigation industry”, said Jentro’s CEO



Hans-Hendrik Puvogel, CEO of Jentro Technologies
Hans-Hendrik Puvogel, CEO of Jentro Technologies
Commenting about the recent Navteq acquisition by Nokia, Hans-Hendrik Puvogel, CEO of Munich-based Jentro Technologies said in a statement today: "This acquisition will drive a paradigm shift in navigation. Navigation of the future is connected". According to market research firm Canalys Jentro is Europe’s number two in mobile phone navigation after Nokia. “The valuable assets Nokia gains with the acquisition of Navteq are not only the maps, but also the latter’s location-based services (LBS), including traffic information from Traffic.com and travel information from Discover Cities,” he added.

Content is key
Puvogel believes that in future content will generally play a key role within the billion-dollar navigation market. Under the name ‘location-based experience’, a new discipline is currently evolving, which combines local searches, maps, route navigation and dynamic information from the Internet. This development impacts the entire industry; it affects terminal equipment manufacturers and network operators, as well as content providers, for whom this interconnection presents new business opportunities. Puvogel also expects the advertising industry to benefit from this trend: “due to the integration of dynamic content, navigation will become the ideal environment for mobile marketing”.

“Paradigm shift in the entire navigation industry”, said Jentro’s CEO
“Paradigm shift in the entire navigation industry”, said Jentro’s CEO
A trend towards network-independent solutions
According to Puvogel, particularly mobile phone network operators and service providers will have to rethink their strategies. In acquiring Navteq, Nokia has given a further boost to the trend towards network-independent solutions in the mobile phone industry. As a result mobile phone providers run the risk of losing their exclusive access to customers, and consequently, control and sales. Customers expect strong brands and excellent content – areas in which many network operators have struggled to deliver thus far. Puvogel believes that navigation offerings are a must for network operators and service providers, whether under their own brands or in cooperation with strong third-party brands. Strategic partnerships with content providers need to be fostered in order to support their own core business in the data sector.

Watch here our video interview with Hans-Hendrik Puvogel one month ago.

Wednesday, October 10th 2007

Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases