Semiconductor manufacturer CSR yesterday announced that its SiRFstarIII architecture features in Panasonic’s new DMC-ZS7 and DMC-TZ10 hybrid digital cameras targeted at mainstream consumers. The DMC-ZS7 model was unveiled in January 2010 at the CES trade show (read our story here).

“With GPS functionality a must-have in new cameras, we needed a chip that would not only provide a quick and accurate position fix, but be able to do this in busy urban environments and without draining the battery,” said Mr Tomozawa, Group Manager, Panasonic. “CSR’s SiRFstarIII chip is a proven technology that not only met, but actually exceeded all of the criteria we were looking for.”

The geo-tagging feature with embedded longitude and latitude information allows users to share and upload content to maps on social media websites for sharing with friends and family. The ZS7 also shows the name of the county, city, and landmarks using the internal data to give users real-time information when taking shooting content and also during play back modes. The GPS works with the internal clock of the camera to automatically adjust it to the local time and to change again when you return home.