OnStar to partner with Mapquest

OnStar to partner with Mapquest
GM's OnStar and MapQuest announced today a collaboration that will allow OnStar subscribers to plan their driving route on MapQuest.com and send their destination right to OnStar's Turn-by-Turn Navigation service. This solution is a voice guidance only navigation system: the driver press a button to call an operator, give his destination and is navigated vocally by the system.

OnStar and MapQuest will start a Web Destination Entry pilot program in the summer of 2007 with a select group of OnStar subscribers. Targeted for late 2007, OnStar Web Destination Entry will be available to all OnStar subscribers with Turn-by-Turn Navigation-capable vehicles.

OnStar Turn-by-Turn Navigation will be available to more than 2 million vehicles in 2007 and an additional 3 million vehicles in 2008. This navigation system was first introduced in February 2006 on the Buick Lucerne and Cadillac DTS. It is available as a part of OnStar's complete suite of safety, security and communication services. It is included in the first year of service on all 2007 Buicks and nearly all 2007 Cadillacs and a number of other 2007 GM vehicles. Additionally, it is available for a $100 service plan upgrade on many other 2007 GM cars and trucks during the first year of service. After the first year, customers can renew their package for $299 per year, which also includes all other OnStar’s safety services

Sending a destination from a PC to a navigation system is a functionality that is going to be implemented widely as navigation systems get more connected. Google and BMW in Germany have launched it (see our news here), Dash is pushing it as a key benefit for its Dash Express PND and a lot of the cellphone based solutions already offer this option.

Wednesday, April 25th 2007

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