Navicore sells its software through retail and OEM deals in 30 countries across Europe, North America, Middle East, South Africa and Australia, but its key markets are Scandinavia, United Kingdom and Germany. In the retail space it sells - via distributors such as Dangaard and Brightpoint - to phone accessories retailers and consumer electronics chains such as Carphone Warehouse in the UK or Mediamarkt in Germany. “Today retail and OEM are about 50/50, but the OEM part is growing more rapidly”, said Jani Jääskeläinen, Vice President Sales at Navicore. For example Nokia is directly selling the Navicore solution for its N800 tablet on its website.
This acquisition makes a lot of sense for Wayfinder at a time where Smartphones – and especially Nokia’s Smartphones - are getting very popular in Europe and navigation one of the features consumers want to use. Having an on-board solution in its product range will offer more flexibility to its customers, especially phone manufacturers. Nevertheless the Navicore retail business will be completely new to Wayfinder, more used to sell to businesses (wireless operators and handsets manufacturers) than directly to consumers.