Nokia releases Point & Find Beta



Nokia releases Point & Find Beta
Nokia released today a first Beta version of its Point & Find service that enables people on the move to access relevant information and services on the internet, simply by pointing their mobile phone camera at real-life objects. This first version, focusing on movies is now available in the UK and US. “Capabilities will later expand into other services and countries”, said Nokia in a press release.

Nokia Point & Find uses real time image processing and recognition technologies to link the user to digital content and services. It also recognizes bar codes, integrates GPS positioning technology, and supports category-specific text-entry search. When the phone is pointed at an object, Nokia Point & Find uses a variety of the phone's capabilities including the camera, internet connectivity, and GPS positioning to evaluate the object. Then, by rapidly searching through a database of virtually tagged items, the system identifies the object and returns a set of links to associated content and services.

Nokia Point & Find is an open service platform on which other companies can build innovative customized experiences to drive better engagement with potential customers. Unique experiences can be created through the self-service Nokia Point & Find Management Portal, or by working with the Nokia Point & Find professional service team.

Watch the quick demonstration below:


Wednesday, April 1st 2009


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