Nokia Maps downloaded over 1 million times



Nokia Maps on N95
Nokia Maps on N95
Speaking this week at the Canalys Navigation Forum in Barcelona, Michael Halbherr, head of the location-based experience team at Nokia shared insights about the current state of navigation and plans for updates and improvements for Nokia Maps. Launched in February of this year, the Nokia Maps mobile application and the Nokia Map Loader for PC's have each been downloaded over 1 million times.

Interesting usage statistics
Michael Halherr also released statistics about the use of the map and GPS by N95 Smartphone's owners. The application Nokia Maps has been activated by 100% of the N95 users. 68% have tried Nokia Maps at least 14 times. 95% have established a GPS fix. 94% have generated packet data with maps. 44% of users have use it for real use (navigation, etc...), while they were 17% for showing off to friends and 32% for an experimental use. 67% used it for driving a car, 57% for walking, 44% standing still and 7% for cycling or biking.





Michael Halbherr, head of the location-based experience team at Nokia
Michael Halbherr, head of the location-based experience team at Nokia
A key point highlighted by Halbherr was the evolution of Nokia Maps from the first version, announced in February, to the next phase, which is available for download this week. "We have taken a lot of the consumer feedback that we received when we launched Nokia Maps and are feeding that into the next versions of the product," said Mr. Halbherr.

Nokia is also updating the map coverage during the second half of 2007 to bring the total number of countries covered to over 150, with more than 50 of them navigable. Nokia Maps is being integrated into Ovi. Ovi is the door to Nokia's Internet services, including the Nokia Music Store, Nokia Maps and N-Gage games. It will also be an open door to web communities, enabling people to access their content, communities and contacts from a single place, either directly from a compatible Nokia device or from a PC.

Friday, September 14th 2007

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