“Asia Pacific is an exploding region with huge growth potential across all product segments. Over the next four years, all available forecasts are projecting extremely high growth in the Smartphone and PND markets, and growth in the vehicle navigation segment is expected to approach 50 percent,” stated Rich Shuman, NAVTEQ Senior Vice President, Asia Pacific Sales. “Optimizing NAVTEQ® map expansion and connectivity in this region supports both our customers’ business plans and positions NAVTEQ to be a leading provider of digital map data for navigation.”
Detailed coverage, NAVTEQ’s most highly attributed and verified standard is available to fifty percent of New Zealand’s population in the cities of Auckland, Wellington, and Christchurch. These datasets have been gathered by NAVTEQ’s in-house resources.
“Field expertise is invaluable in verifying NAVTEQ data in the real world,” said Aaron Dannenbring, Director, Product Management Asia Pacific. ”Our geographic analysts verify the road network against up to 260+ attributes such as one-ways, turn restrictions and number of lanes, allowing us to collect the road information as the end-user would experience it.”
In addition to road network coverage the New Zealand map contains a full set of features including points of interest (POI) across approximately 74 categories enabling users to select their destination either by address or the POI listing. Thailand also has a full set of features with POI included in the NAVTEQ map across 52 categories.
NAVTEQ expanded coverage for Asia Pacific now includes maps for the following countries: Australia, Brunei, China, India, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand. Coverage varies according countries.