The addition of the AP radio station inventory extends Traffic.com radio advertisers' reach to 750 radio stations across the U.S. in 103 Designated Market Areas (DMAs) covering 94 percent of the U.S. population. Television reach will cover stations providing advertisers with 93 percent of the U.S. population.
With the valuable addition of the AP Network, Traffic.com extends its multi-platform location-based advertising offering. Traffic.com offers advertisers the ability to purchase targeted multi-platform media inventory from one source across television, radio, online and mobile location advertising platforms.
This agreement is another step for Navteq in generating revenue from advertising. Denise Doyle, Vice President, Business Affairs at Navteq was recently telling investors :”Navteq has undertaken new initiatives and acquisitions that introduce advertising-based revenue models. These models will play an increasingly important role in how we monetize the map and related content in the future”.
For Navteq Traffic is not the only service generating revenue from advertising. With its "Navteq Direct Access" service the company generates revenue directly from merchants for inclusion of their Points of Interest in the map. The business model of The Map Network, another recent acquisition, is also based on advertising.