signs with Associated Press for new Ad network

Advertising on board?
Advertising on board?
Navteq has signed today a multi-year advertising representation agreement with the broadcast division of The Associated Press (AP). The agreement provides with AP ten second advertising inventory for radio and television stations across the U.S.

The addition of the AP radio station inventory extends radio advertisers' reach to 750 radio stations across the U.S. in 103 Designated Market Areas (DMAs) covering 94 percent of the U.S. population. Television reach will cover stations providing advertisers with 93 percent of the U.S. population.

With the valuable addition of the AP Network, extends its multi-platform location-based advertising offering. offers advertisers the ability to purchase targeted multi-platform media inventory from one source across television, radio, online and mobile location advertising platforms.

This agreement is another step for Navteq in generating revenue from advertising. Denise Doyle, Vice President, Business Affairs at Navteq was recently telling investors :”Navteq has undertaken new initiatives and acquisitions that introduce advertising-based revenue models. These models will play an increasingly important role in how we monetize the map and related content in the future”.

For Navteq Traffic is not the only service generating revenue from advertising. With its "Navteq Direct Access" service the company generates revenue directly from merchants for inclusion of their Points of Interest in the map. The business model of The Map Network, another recent acquisition, is also based on advertising.

Monday, April 16th 2007

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