Digital map maker NAVTEQ last night announced at an award ceremony that Mobilizy is the Grand Prize Winner of the EMEA edition of NAVTEQ Global LBS Challenge.

Austrian-based Mobilizy Gmbh won with their mobile LBS application, Wikitude Drive, which is a turn-by-turn navigation system based on NAVTEQ® maps that utilizes an augmented reality camera mode and text-to-speech instructions. The start-up received €35,000 in cash as well as €560,000 worth of data, tool licenses and services from the sponsors.

Two Runners-Up were also selected by the judging panel: Mobitee (France) which demonstrated their handset-based GPS golf assistant and M2Mobi (The Netherlands) which show off Nulaz, a social information app that allows you to see where people, places and events are located around you.

Watch below a video of Wikitude Drive: