Navevo launches PND for disabled in the UK

Navevo launches PND for disabled in the UK
Navevo, a UK-based GPS software developer, is launching in October BBNav, the first dedicated “Blue Badge” sat-nav solution, specifically designed to support disabled drivers. To assist Blue Badge holders in finding suitable parking locations and points of interest, Navevo has exclusively teamed up with PIE (Public Information Exchange), the UK's leading publisher of disabled parking guides. BBNav is priced at £199.99 inc vat and available from and selected retail stores.

This special content covers 150 major cities and towns across the UK. BBNav features a database of Blue Badge car parks and on-street parking bays. Colour-coded and numbered icons are displayed on the mapping while driving for easy search for a car park/parking bay. To ensure the right type of car park is found for specific needs, most are graded from 1 to 3: Grade 1 being suitable for wheelchair users traveling independently; Grade 2 for wheelchair users traveling with assistance and Grade 3 for wheelchair users or those with some degree of mobility, able to walk a limited distance.

BBNav’s database comprises over 10,000 street parking bays, including Blue Badge and red routes bays. In addition, BBNav's mapping has been colour-coded to clearly show the rules that the local councils apply for Blue Badge holders, so users can easily identify whether they can park legally on yellow lines, pay & display or in residents' bays.

BBNav also embeds a database of over 20,000 POIs tailored specifically for people with disabilities.

This new solution is a good example of how small navigation providers can differentiate and create value in offering vertical solutions with unique features. Consumers in these niches are likely to pay a little extra to have a product caring to their needs and interests.

Friday, September 19th 2008

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