This special content covers 150 major cities and towns across the UK. BBNav features a database of Blue Badge car parks and on-street parking bays. Colour-coded and numbered icons are displayed on the mapping while driving for easy search for a car park/parking bay. To ensure the right type of car park is found for specific needs, most are graded from 1 to 3: Grade 1 being suitable for wheelchair users traveling independently; Grade 2 for wheelchair users traveling with assistance and Grade 3 for wheelchair users or those with some degree of mobility, able to walk a limited distance.
BBNav’s database comprises over 10,000 street parking bays, including Blue Badge and red routes bays. In addition, BBNav's mapping has been colour-coded to clearly show the rules that the local councils apply for Blue Badge holders, so users can easily identify whether they can park legally on yellow lines, pay & display or in residents' bays.
BBNav also embeds a database of over 20,000 POIs tailored specifically for people with disabilities.
This new solution is a good example of how small navigation providers can differentiate and create value in offering vertical solutions with unique features. Consumers in these niches are likely to pay a little extra to have a product caring to their needs and interests.