NIM to integrate INRIX traffic data

NIM to integrate INRIX traffic data
Mobile navigation supplier Networks In Motion (NIM) announced today it will use INRIX traffic data to enhance its AtlasBook Navigator application.

“We’re excited to now offer INRIX’s unique, routing-optimized traffic service to our carriers and partners, which will further improve the customer’s experience, enhancing AtlasBook with INRIX’s broad market coverage, high quality and collaborative approach,” said Doug Antone, president and CEO of Networks In Motion.

AtlasBook Navigator is a white-label navigation software platform available to wireless carriers for GPS-enabled mobile phones featuring local search and other LBS applications. Until now NIM was working with NAVTEQ for its traffic data which is currently used by NIM customers such as Verizon Wireless (VZ Navigator) or AAA (AAA Mobile). The choice between INRIX and NAVTEQ Traffic will depend on these customers.

Wednesday, December 3rd 2008

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