AT&T is willing to give the choice between three different applications to its customers. It might sound good at first sight; however, the success of VZ Navigator from Verizon demonstrated that having just one provider and a strong marketing campaign is the safest way to go. With three different solutions it is unlikely that customers will have a good understanding of what is available. If we ask an AT&T sales representative in a store the difference between each solution and which phone is supported by who we guess the result will look interesting but perhaps not very much appealing for the average AT&T customer. Anyway they might be used to that: many of them have a GPS-enabled iPhone but no turn-by-turn navigation.
More location-aware applications to come
AT&T also mentioned in its press release: “The A-GPS deployment primes the network for further expansion this year in the LBS category, including planned launches of a location-enabled social networking service and a family-oriented service along with industry-leading privacy controls”.
It will be interesting to see which provider is chosen by AT&T: our strong guess is Loopt for social networking and Wavemarket for child tracking because they are probably the only one to show serious concerns about privacy.