With this database drivers will have access to approximately 50,000 km of roads and more than 42,000 points of interest (POIs) referenced to the map to enhance the functionality of navigation systems.
"With the recent announcement that the Egyptian government has lifted its ban on GPS mobile phones and navigation systems, we expect to see rapid growth in demand for navigation and LBS solutions" stated Frank Pauli, Vice President EMEA Map and Content Products at NAVTEQ.
With an estimated population of over 78 million inhabitants, Egypt has become a very interesting market for both B2B and B2C geo-location applications since the Egyptian authorities lifted their ban on GPS in April 2009. In the country NAVTEQ will compete with Tele Atlas and Orion, a Middle East map data provider used by Google for Egypt. In April Tele Atlas said its coverage was around 25,000 kms of roads and 10,000 POIs.
NAVTEQ indicated that its future plans include upgrading Egypt to a full “NAVTEQ map” with geographic analysts driving the roads to collect and verify up to 260 attributes. NAVTEQ's Middle East and Africa coverage currently includes maps for Bahrain, Botswana, Kuwait, Lesotho, Namibia, Oman, Qatar, Saudi Arabia, South Africa, Swaziland and United Arab Emirates.