NAVTEQ and NNG Demo Beta Navigation with Natural Guidance

NAVTEQ and NNG Demo Beta Navigation with Natural Guidance
NNG (formerly Nav N Go) is showing up at the CES trade show a new beta version of its navigation software that utilizes NAVTEQ Natural Guidance content to generate directions the way a friend does, rather than linear instructions.

Using Las Vegas data, the application demonstrates how an end-user will receive their upcoming maneuver commands when Natural Guidance is utilized. Visitors to the booth will see routes that state "turn right before the tall white tower," or "turn left before the Circle K," which is a significant improvement to the "turn left in 300 feet" commands provided by current navigation systems.

Natural guidance includes reference points that go beyond landmarks to include structures such as churches, parks and hospitals as well as traffic signals, signs and bridges. The descriptions can include relevant information such as the color and size of the structures and can incorporate the impact seasonality and direction of travel has on the relevancy of the cue. Prepositional phrases are then added to enable more contextual communication - e.g. "turn right after the yellow shop."

Wednesday, January 5th 2011

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