NAVTEQ, Lonely Planet in APAC content deal

NAVTEQ, Lonely Planet in APAC content deal
NAVTEQ today announced the expansion of its travel and leisure guide portfolio with the addition of Lonely Planet for NAVTEQ: travel guide. At launch, the travel guide will cover 19 cities in Australia and New Zealand.

Additional cities in other countries such as India, Indonesia, Malaysia, Singapore, Taiwan and Thailand are planned in the future.

Through this agreement NAVTEQ will be able to resell this trusted, branded and geo-aware content to its customers developing mobile applications. According to the Lonely Planet Travellers' Pulse Survey, 82% of respondents said that they always or sometimes take a mobile with them on their travels and 24% indicated they use mobile phones to obtain practical travel information.

Jeff Trounce, global manager of client solutions for Lonely Planet, commented, "At Lonely Planet we have a long history of providing information about sights, restaurants, shops and other locations all over the world. Whether you are travelling or you're a local, it's important to get this detail in the right place at the right time, and this collaboration with NAVTEQ allows us to do this on a mass scale."

Tuesday, May 12th 2009

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