Mobile Devices Intros New Connected PND in France

Mobile Devices Intros New Connected PND in France
telematics provider Mobile Devices has just launched MUNIC, connected Personal Navigation Device that offers three key functions: navigation, handsfree phone kit and speedcamera warning.

the device costs €249 and comes with a three month subscription to connected services. It costs €5.99 per month thereafter.

The device has a 3.5-inch touchscreen and embeds a SiRF V GPS/GNSS chipset. It includes a Bluetooth Kit and a FM transmittrer so that voice or music from the driver’s handset can be played through the car speakers.

The turn-by-turn navigation software includes maps and real-time traffic from Navteq.

The speedcamera warning system is using data from the Avertinoo Community that has 800,000 people in France through their mobile applications.

In addition to these services the user can download apps from an integrated app store. There is local search from French Yellow pages company PagesJaunes, Weather from CustomWeather, Parking data from OuMeGarer and gas prices from Navx.

Looking at the current state of the PND market launching this type of device might look like a risky strategy. However it does not seem that Mobile Devices is really looking for a mass market reach, rather targeting a smaller niche of busy professionals that spend a lot of time on the road - as a matter of fact the device will be initially available online and at French retail car accessories specialist Norauto.

While the whole offer looks good, the choice of a 3.5 inch screen seems to be a mistake; a larger screen - 4 or 5-inch - would have been more appropriate to the end user and on par with the offer of the connected PND market leader TomTom.

Thursday, December 13th 2012

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