Called “PND camera” this product features a 3.5 inches touch screen, a GPS and a digital camera. Except the image shown here, little information has filtered so far about this new product. (Update: the camera is 8.2 megapixels).
With this device Mio is extending the NavPix concept, (a PND with a low resolution camera and geotagging feature) inherited from the Navman acquisition, into a fully-fledged digital camera.
The second challenge is the perfect execution both at the hardware and software level. Battery life will be a challenge because a 3.5 inches color screen and a GPS will drastically reduce the autonomy of the camera. Even more important, Mio will have to demonstrate his know-how in offering a good digital camera with all the features mastered by the big brands in this arena.
The third concern is the distribution: retailers like well defined product categories. A product that could be in two departments of consumer electronics stores - digital cameras and satnav - is always a challenge for sales and marketing.
Besides this camera, Mio will also show it new dual-sided GPS phone - Leap K1 (unveiled at CES last January), a new GPS PDA phone, Leap G50 and its connected PND, Moov 380 (also shown at CES). These three products were awarded COMPUTEX TAIPEI design & innovation award 2008.