Mio expects to sell over 7 million navigation devices in 2008



Mio expects to sell over 7 million navigation devices in 2008
Speaking last week - with the French online media Mobinaute and GPSandCo - at the opening of its new offices in Belgium, Paul Notteboom, president at Mio Technology Europe gave an update about his company.

According to the latest figures from market research firm Canalys, Mio was the third player on the mobile navigation market (PND and PDA together) with a total of 9.5 percent market share (7.2 percent market share through the Mio brand and 2.3 percent through the Navman brand) in the Europe, Middle East and Africa region. These new figures show Mio lost half a percent market share since the second quarter of 2007.

In EMEA, Mio sold 4 million navigation devices in 2007 and targets to sell over 7 million units in 2008.

New products
Mio will launch new high end products in September that will include real 3D (buildings), NavPix (a technology inherited from Navman, using geo-tagged images as destination) and a camera (to shoot NavPix).

Questioned about its recent move from Nav N Go software (read here) to Navman inherited software for the low end product range, Paul Notteboom said Mio will probably use another navigation software for its high end devices which could be the one currently used in Eastern Europe (from Croatia-based Mireo).

Finally, the Taiwanese company expects to sell its first connected PNDs in Europe during the second quarter of 2009.

Tuesday, May 27th 2008


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