Wavemarket’s location platform Veriplace is putting consumer privacy as a top priority through various features. For example users are able to grant or revoke location permission at any time via the Veriplace website or mobile website, and they can view a complete history of which applications have located them at any time. As with all Veriplace application partners, the Millennial Media location-aware solutions will require that the user explicitly opt-in to sharing location data before accessing that user’s location.
“We look forward to collaborating with WaveMarket. Veriplace provides us the capability to location-enable our services quickly and easily,” said Chris Brandenburg, CTO of Millennial Media. “By creating a transparent and secure location aggregation platform that empowers end users with full privacy controls, Veriplace will facilitate valuable location-aware applications and we’re thrilled to be the first mobile advertising network to take advantage of this transformational location platform.”