Mediamobile First to Use Floating Cellular Data from Orange

Mediamobile, which provides real-time traffic data in France, the Nordics and Poland has announced it is integrating Floating Cellular Data from wireless operator Orange France.

The two companies have worked together in the last two years to leverage anonymous data from the 26 million mobile subscribers on the Orange network in France.

Analyzing speed and density of mobile probes they have built a model that enrich the other sources already used by Mediamobile such as one million Floating car data probes and others such as governmental, cities, motorway operators, etc.

With these mobile probes Mediamobile will be able to offer more coverage, precision and reliability to ist customers.

Long and tenuous road for Orange
It has been a very long and tenuous road for Orange to get this service right. Back in 2008 (read our story here) the wireless operator was claiming to be fine tuning its service for delivery in...2009.

“Our R&D has a real know-how in wireless network engineering and modeling; with this platform we applied it to generate traffic data," said the head of the Orange traffic project in an interview with GPS Business News in 2008.

Apparently it took more than the Orange wireless know-how to get it done and the Mediamobile traffic expertise was largely involved in the last two years for ground testing and quality analysis.