Lat49 is an advertising network made up of over 120 websites (topix.com, trails.com, homezilla.ca, etc.) delivering location specific Real Estate, Travel, Sports & Recreation, and Local information via online maps. Lat49 map properties provide local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads. For web publishers, Lat49 transforms online maps from cost centers into revenue-generating properties.
"Lat49 provides a major step forward for monetizing the LBS (Location-Based Services) industry," says David Barr, Chief Investment Officer at Pender and Fund Manager of Pender Growth Fund. "Having experienced the trends in location aware and SaaS (Software as a Service) offerings first-hand, Lat49 has nailed the ability to leverage location for the delivery of highly relevant advertising to Internet users."