Magellan enters Chinese market

Magellan Maestro
Magellan Maestro
Magellan and Zenitron Corporation, a distributor of semiconductor, electric component, and consumer electronics in China today announced a business partnership to bring Magellan auto navigation devices to the Chinese market.

Under the agreement, Zenitron will market and distribute Magellan GPS products, starting with the introduction of three new products, the Magellan Maestro 3200C, 8200C and 8250C. Magellan products can be found at IT malls in major cities throughout China, including Beijing, Shanghai, Guanghzhou and Shengzen.

“Our new Chinese language GPS devices allow consumers in China access to detailed guidance to nearly any destination in the 980 cities and provinces and over 5 million Points of Interest (POIs) in the country, more than twice that offered by any other provider”, said Nelson Chan, Chief Executive Officer of Magellan.

China is expected to represent 3.9 million personal navigation device units in 2010, up from just 400,000 units expected to be sold by the end of 2007, according to market research company Canalys.

Thursday, September 20th 2007

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