GPS maker Magellan, a subsidiary of Taiwan-based Mitac has updated its line up of GPS devices for the North American market this week.
The Magellan RoadMate family includes the following new models with prices ranging from $99.99 to $169.99:
- RoadMate 2210 – 4.3 inch
- RoadMate 2210T – 4.3 inch with Lifetime Traffic Alerts
- RoadMate 2220-LM – 4.3 inch with Lifetime Map Updates (up to four times a year) to ensure that maps stay up to date
- RoadMate 2230T-LM – 4.3 inch with Lifetime Map Updates and Lifetime Traffic Alerts
- RoadMate 5220-LM – 5 inch with Lifetime Map Updates
- RoadMate 5230T-LM – 5 inch with Lifetime Map Updates and Lifetime Traffic Alerts
- RoadMate 5235T-LM – 5 inch with Lifetime Map Updates, Lifetime Traffic Alerts and Protective Sleeve
The Magellan RoadMate family includes the following new models with prices ranging from $99.99 to $169.99:
- RoadMate 2210 – 4.3 inch
- RoadMate 2210T – 4.3 inch with Lifetime Traffic Alerts
- RoadMate 2220-LM – 4.3 inch with Lifetime Map Updates (up to four times a year) to ensure that maps stay up to date
- RoadMate 2230T-LM – 4.3 inch with Lifetime Map Updates and Lifetime Traffic Alerts
- RoadMate 5220-LM – 5 inch with Lifetime Map Updates
- RoadMate 5230T-LM – 5 inch with Lifetime Map Updates and Lifetime Traffic Alerts
- RoadMate 5235T-LM – 5 inch with Lifetime Map Updates, Lifetime Traffic Alerts and Protective Sleeve
Tough market conditions for Magellan
According to NPD data cited by TomTom and Garmin, the two U.S. market leaders had a combined 90 percent market share in the first quarter of 2012 (24 percent for TomTom and 66 percent for Garmin), leaving a very narrow opportunity to other market contenders such as Magellan.
As the PND market continues to decline in the U.S. and in Western Europe, Mitac, which owns Navman and Mio brands in Europe and Magellan in North America, is more than ever facing sales drop.
According to NPD data cited by TomTom and Garmin, the two U.S. market leaders had a combined 90 percent market share in the first quarter of 2012 (24 percent for TomTom and 66 percent for Garmin), leaving a very narrow opportunity to other market contenders such as Magellan.
As the PND market continues to decline in the U.S. and in Western Europe, Mitac, which owns Navman and Mio brands in Europe and Magellan in North America, is more than ever facing sales drop.
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