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Madvertise Acquires Turkish Mobile Ad Network Mobilike



Madvertise Acquires Turkish Mobile Ad Network Mobilike
German mobile and geo-targeted advertising network Madvertise has anounced today the acquisition of Mobilike, a turkish mobile advertising network delivering more than 300 million page impressions per month with a staff of about 20 people. Financial details of the deal have not been disclosed.

This acquisition brings the company to 90 employees and 2 Billion monthly mobile page impressions.

Mobilike, founded in 2009, is said to be the leading mobile ad company in Turkey with 50 to 60 percent market share. Mobilike’s network of publishers consists of big media groups like Doğuş Media Group (ntvmsnbc, Star TV, NTVSpor.net, CNBC-e etc.) and Doğan Yayın Holding (Kanal D, CNNTürk) as well as independent publishers and developers. The network provides 85-90% reach of all mobile internet users in Turkey.

Learn more:
Listen to our recent interview with Madvertise's CEO Carsten Frien


Tuesday, April 17th 2012
Ludovic Privat


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