The joint solution is combining 3 services. First visitors will be guided through the 240,000 m² of Fira Barcelona, receiving personalized notifications based on proximity and will benefit from an intelligent Recommendation System aiming at enhancing networking efficiency. Second, using geofencing, the exhibitors will be able to interact with attendees and attract them to theirs booths.
"We are especially proud that, for the third consecutive year, Fira Barcelona has placed its trust in us by taking full advantage of our solution, which serves many new exciting innovative use cases, noted Christian Carle, CEO of Pole Star.
To learn more about indoor location technologies, visit the indoor location testbed at the Geo IoT World conference in Brussels on May 25-26, 2016.