The goal of this new product is to offer a geocaching experience out of the box and is particularly targeting kids. Geomate.jr has 250,000 geocaches preloaded, covering the entire USA. The device has a black and white screen with indication of the direction of the nearest geocache and its distance. Menus have been kept to a minimum to make it simple to operate.
Running on a SiRF StarIII chipset with 2 AA batteries, this device has an estimated 12 hours battery life. Moving forward Apisphere will sell a cable and software ($24.95) in order to maintain an up to date database or go geocaching out of the United States.
In terms of distribution Apisphere has already signed an agreement with outdoor chain REI (107 stores in 27 States across the USA) where the product is already available, as well as on its website REi.com. Geomate.jr will be also sold directly through the official geocaching website, geocaching.com. Apisphere expects further deals to be made in order to enlarge the distribution of the product.
Geomate.jr was born from the idea developed by Navit Innovations, a start-up founded in 2007 by former SiRF employees Warren Hewerdine and Robert Harvey, and acquired by Apisphere in August 2008.